GTAD: The new data hub for Greek tourism

The best decisions in hospitality are not based on experience alone. They are also driven by data.

From identifying emerging source markets and understanding when visitors travel, to tracking seasonality, travel behaviour and new tourism trends, access to the right information can help businesses make better-informed decisions for the future.

With this in mind, the Institute of the Greek Tourism Confederation (INSETE) has launched the Greek Tourism Analytics Dashboard (GTAD), a new digital platform that brings together tourism data from multiple sources, transforming it into clear, accessible insights for tourism professionals, businesses and organisations.

What is GTAD?

The Greek Tourism Analytics Dashboard is the first comprehensive data hub dedicated to Greek tourism. Through interactive dashboards, charts and maps, it brings together information that was previously scattered across multiple studies and databases.

The platform covers a wide range of topics, including visitor arrivals, accommodation data, employment, sustainability, domestic tourism, as well as benchmarking Greece against competing destinations.

Rather than simply presenting statistics, GTAD is designed to help tourism professionals better understand the market and make more informed business decisions.

Why does it matter to hospitality professionals?

The platform allows users to monitor where visitors are coming from, how tourism flows evolve across different regions, which periods show the strongest demand, and how travel behaviour changes over time.

These insights can support decisions ranging from designing a cocktail menu or planning a marketing campaign to staffing a business or developing an entirely new hospitality concept.

In an increasingly competitive hospitality industry, understanding the market is a significant advantage.

Open Access and AI Features

The platform is freely accessible to all users. Those who choose to create a free account can also take advantage of AI-powered features that make searching and analysing the available data faster and easier.

The information is updated on an ongoing basis, while each section displays the date of its latest update, allowing users to easily verify how current the data is.

Explore the platform →