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The Bar Management 1 seminar is designed for hospitality and F&B professionals who wish to gain an in-depth understanding of the fundamental principles of management and marketing. Through theoretical frameworks and practical applications, participants will learn how to effectively organize a business, develop marketing strategies, and strengthen their market presence.
What You’ll Learn
By the end of the seminar, you will be able to:
- Efficiently organize the core operations of a bar or restaurant
- Develop essential managerial and leadership skills
- Design and implement a comprehensive marketing plan
- Use the right promotional tools (advertising & PR) to enhance visibility and growth
Business Management & Organization
- Concept and Importance of Management
- Core Management Functions
- Organization, Vision, Mission & Values
- The Role and Key Skills of a Manager
Business Marketing
- Areas of Application & Marketing Functions
- The Marketing Mix (4–7 Ps)
- Product Life Cycle
- Designing an Effective Marketing Plan
- Advertising vs. Public Relations
BAR MANAGEMENT 1 - BUSINESS & MARKETING
The Bar Management 1 - Business & Marketing seminar isconducted either in person (Athens) or online via live interactive webinars on the Zoom platform. These webinars are designed to be participatory, featuring a live instructor and requiring active engagement at scheduled dates and times.
The program consists of 2 modules, designed for both new and experienced managers or business owners who wish to enhance their management skills and improve the operation of a modern and competitive bar or hospitality business. Participants have the flexibility to attend the modules in any order, depending on their personal learning goals.
Upon successful completion of the full program — which includes both theoretical and practical assessment — participants receive a Certificate of Completion. If the necessary requirements are not met, the certificate will not be issued.
Students are entitled to retake the program at no additional cost, in accordance with the Academy’s Reattendance Policy. For more information, please contact us.
Each seminar requires a minimum number of participants to be conducted.
EXCLUSIVE BENEFITS FOR PARTICIPANTS
- “Upgrade You” Discount – 15% Off: Enjoy a 15% discount on all future seminars after your first participation.
- Free Seminar Reattendance: Repeat the same program at no extra cost, subject to seat availability.
- Free or Privileged Access to Workshops & Masterclasses: Specialized advanced training opportunities exclusively for graduates.
- Free Entry to Industry Events: Complimentary admission to major trade shows such as the Athens Bar Showand Salonica Bar Show.
- Job Opportunities via WhatsApp: Access exclusive job postings and career opportunities through a dedicated alumni channel.
Duration
5 Days x 6 Hours
Level
All levels
Prerequisite
None
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Price
€540
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