Granikal Announces New Partnership with American Beverage Marketers

Granikal, Greece’s leading distributor of premium alcoholic and non-alcoholic brands since 2009, is delighted to announce its partnership with American Beverage Marketers, the global leader in cocktail mixes and ingredients. Three new brands — Reàl, Master of Mixes, and Finest Call — are joining our portfolio to meet the modern demands of the market.

Reàl: The Choice of Professionals

Created with mixologists and chefs in mind, Reàl delivers the true taste of fruit in a convenient, squeezable, and shelf-stable package.
Endorsed by some of the world’s most respected and pioneering figures in mixology, Reàl is rapidly becoming an essential tool not only behind the bar but also in gastronomy.
By sourcing only the finest fruit varieties — puréed once for maximum freshness — and combining them with 100% cane sugar, Reàl has built a global reputation as a benchmark of unmatched quality.

Master of Mixes: The #1 Choice for Home Cocktails

Master of Mixes is the world’s leading cocktail mix brand, designed specifically for the home bartender.
First introduced in the early 1970s, it revolutionized the category by launching the transparent 750ml bottle at a time when traditional green glass bottles dominated.
With a wide range of flavors in its portfolio, Master of Mixes offers an easy and convenient way to prepare cocktails: simply add alcohol and ice, and enjoy mixologist-level drinks at home.
Each bottle comes with a QR code linking to MixologyPro.com, where consumers can instantly access dozens of advanced cocktail recipes tailored to the flavor they’ve chosen.

Finest Call: The Professional Standard

Finest Call is a premium line of cocktail syrups, juices, and purées created exclusively for professional bartenders and mixologists.
It is the #1 best-selling professional cocktail mix brand worldwide, known for its innovative, bartender-friendly packaging. Its signature “store & pour” bottle design, combined with a ventilated precision pour spout and threaded closure, ensures efficiency and ease of use behind the bar.

This new partnership reflects Granikal’s ongoing strategy of innovation and growth, reinforcing our position in the Greek market.
Distribution begins immediately, with products available through selected retail outlets and our wholesale network.