Management for Ho.Re.Ca. Module 1
Management for Ho.Re.Ca. Module 1 - LEVEL 1
"Management for HO.RE.CA.Program" by Bar Academy contains 5 different modules.
Interested participants may attend any module in any order they desire.
It is aimed at new or experienced managers, as well as bar owners who want to learn or expand their knowledge in managing a contemporary and competitive bar.
Seminar or Webinar
The "Management for Ho.Re.Ca. Program" seminars are held in two ways:
a) Seminar hold within Bar Academy of Athens
b) Online (webinar) via ZOOM platform. The webinar version of the seminar is conducted live by our instructors and the presence of the students is necessary on the days and times of the scheduled seminar.
The training provided is exactly the same in both ways.
Success is a science. If you have the conditions, you will get the result.
Module 1: Introduction to Business Management & Marketing
The purpose of the educational Module 1 is to acquire the basic theoretical knowledge about the field of business administration, organization, and marketing, necessary for attending any further seminar from the category "Management for HO.RE.CA.Program" conducted by Bar Academy
After completing Module 1, participants will be able to:
⁕ Recognize the meaning of management and its importance for every business
⁕ Comprehend the 5 functions of management
⁕ Understand the concept of organization
⁕ Distinguish an organization`s vision, mission, and values
⁕ Recognize the basic characteristics & required skills of a manager through practical advice on the daily management of their responsibilities
⁕ Comprehend the fields of application of marketing
⁕ Distinguish the functions and the marketing mix
⁕ Understand the product life cycle
⁕ Design a marketing plan for an effective marketing policy
⁕ Identify the differences between advertising and public relations for a successful business presence
Certificate of Attendance .
A successful "Participant Assessment" is required in order to receive "Educational Program Attendance Certificate" which includes:
Participation in all program presentations
- Completion and submission of assignments/exercises
- Evaluation of sufficient understanding of the material by the instructors .
The "Certificate of Attendance" is not awarded until the "Participant Evaluation" is successfully completed. Students may repeat the program, as per the “free repeat” policy - contact us for more information.
Bar Academy graduates enjoy extra benefits !! See them HERE.
- All Seminar Categories
Bar Academy graduates receive discounts on subsequent bookings.
Graduates with an active account in our booking system, automatically receive the special price as soon as they log in to their account
-in the step before confirming payment.
In case our booking system does not provide you with the reduced price, please click on the link below
For more information or assistance, please contact us HERE
The "Management for HO.RE.CA. Program" seminars are held live in Athens and online via live webinar. The training provided is exactly the same in both ways.
Brief historical review (Fayol-Weber-Gantt etc.)
Management concept and content - definitions
Introduction to Business Administration & Organization
Basic functions of management: planning, directing, organizing,
Concept and nature of the organization for business effectiveness
Definition of the organization: Vision, Mission, Values
Improving Employee performance
Managing & motivating people-teams
Staffing & scheduling
Fields of application of marketing (services, consumer products, industrial
products, cultural, international etc.)
Marketing functions (marketing functions: selling, distribution, pricing, financing)
Product life cycle (BCG analysis)
Marketing plan (goals, analysis & stages of creation, action plan,
monitoring and control)
Promotion, Advertising, Public Relations